PURE & TASTY Packaging

PURE & TASTY

Round Label Design

  • Company:Pure & Tasty
  • Location:USA, LA
  • Service:Label design
  • Category:Food & Drink

Challenge

Pure & Tasty brought Branddone a unique round label design challenge. The company sells healthy granola that does not include many common additives. Part of the company’s uniqueness involves the special round tubes that it sells the granola in. This is where the round label design came in, and Branddone eagerly took the challenge.

Audience Research

All age groups can eat granola. This snack can also go in breakfasts, baking, and on trails. The versatility is part of the audience appeal. We examined several distinct audience segments. During the research, we found that people wanted a product they can trust. This transparency value influenced the final round label design.

Research as a Custom Round Label Firm

Pouches and boxes are more common granola packaging choices. However, tubes are also currently popular. We investigated round label designs from a few markets. The USA market loves the idea, and there were many inspirational sources available. We also looked at the legal labeling requirements.

Bonus Challenge

Consumers are inherently wary of granola in Pure & Tasty’s target markets. This distrust stems from years of unhealthy granola. The mass-produced, sugar-laden varieties are detrimental to overall health. We decided we needed to distinguish this product quickly from the negatively imaged granolas through round label design.

Design Inspiration

Design colors came from the Pure & Tasty brand. Then the team considered the portrayal of natural ingredients and additive-free options. That’s where the market research was useful. We also found nature inspiring. This round label design would not have happened without it.

Narrowing Down the Final Options

The Branddone round label design team produced several amazing concepts. First, we checked for brand guidelines. Then we examined the eye-catching properties of each design. This led us to consider the distinctiveness necessary for standing out on the shelf, which ultimately informed our decision.

Result

Pure & Tasty already had a packaging producer picked out for the granola tubes. Once the company’s team accepted our round label design, the packaging entered production quickly. The company also distributed the round label design packaging out swiftly and received a significant sales boost.

The Deliverable

The final round label design featured the product heavily. Whimsical illustrations provided the frame. Meanwhile, branded company colors help consumers distinguish the flavors quickly. Overall, the effect is clean. Branddone enjoyed working with Pure & Tasty, and we cannot wait to do so again.

PURE & TASTY Packaging
PURE & TASTY Packaging
PURE & TASTY Packaging
PURE & TASTY Packaging
PRevious project Next project
info
Branddone Design Agency

Finding the right branding agency for your creative project is a challenge. That is why you need a design agency like Branddone with broad services. Whether you are selling real estate or eyelashes, Branddone can help you create the perfect packaging, website, marketing design, and more.

Options from Top-Rated Design Agencies

Design agencies do more than create stunning graphics for marketing, so you may find agencies and teams that deliver a range of services or that specialize in a single option. Neither is a better approach if it matches what your company needs.

Brand Development

Firms, whether new or established, need brands to thrive in the competitive global market. Having a brand ensures that customers recognize your products and that your brand is a unique experience in the market. No matter how mundane your product may seem.

Brand development can take several forms, and all are necessary to create a cohesive brand strategy. Whether it is visual branding, brand voices, or branded copywriting, finding the right agency to meet your company’s project needs is vital.

Web Design

These days, the website is where everything about a corporation originates online. It is where your social media marketing links back to, where customers can buy your products, your digital first impression, and more. Therefore, your business needs the best website possible representing you.

Choosing a branding agency to do website design is complex, and you need a firm that will present your brand well. In many ways, choosing a firm that offers both services is easier for your company to work with than doing the brand development and then hiring a web team.

Marketing Design

Marketing is often the first touchpoint with your business has with new customers. This vital strategy component requires precise planning to maximize your impact, and it often starts with the visual elements. Not only does your agency need to be creative, but it must also all tie back to your brand identity.

Marketing campaign design is an intricate field, and behind it all is the brand for your company. A solid agency will provide assets another agency can work from, but the marketing firm may not use them to the greatest advantage. That can hurt your company’s sales long-term.

Packaging Development

Packaging is a critical component of your firm’s strategy, especially for physical products. The right creative agency will create a fantastic product that combines your company’s elements and represents the product inside in an appealing combination.

Packaging design services are common, though choosing a winning agency can be challenging. With packaging, you also need a design agency that is committed to your deadlines, or your firm will end up in a bind for production.

Picking a Creative Agency from the Crowd

Finding the right creative agency to trust with your brand is difficult. There are agencies that cannot deliver what you need, ones that will take advantage of you, and ones that simply will not deliver at all. You need an agency as committed to your success as you are.

Experience

Experience is a hallmark of a good creative branding agency. A team with experience, especially experience with projects in your niche, is an invaluable asset to your firm. The team’s experience them use the nuances of the niche to set your company apart.

When you look for a creative design or branding agency, you should consider how long the company has been in business and the experience of the team members. You should also request work samples in your specific niche to see the expertise in action.

Successful Launches

When you are examining your service choices, you should also look for successful launches of the product the agency was hired to work on. This differs from portfolio pieces, which show the creative work the agency can do, and focuses on what they have done for companies like yours.

If possible, you should look ask the business for reference pieces you could call to check out. If not, look at the portfolio and compare it to what those companies are using currently. This tells you whether the design strategy was successful, and by extension, what the agency can do for you.

Established Processes

A good creative agency has established procedures to ensure you get the project you need completed in a reasonable amount of time and on budget. These processes should be straightforward, from the first consultation tot eh delivery timeline to the final product.

You can ask your choice of branding agency about their process during your initial contact. The person you are discussing the details with should know the answers. If they do not, you may need to seek another partner.

Business Compatibility

While often overlooked, your company needs a design agency that is compatible with yours in terms of philosophy. You do not want to choose a business partner to handle your brand identity, for example, whose agency stands for values yours does not endorse.

For example, you could pick a branding agency that routinely supplies work to oil companies when your company focuses on green energy. This difference could be seen as an incompatibility that calls for consideration.

Communication

Communication is another key factor in choosing a partner agency for graphic design, branding, or marketing. This factor reflects in the expected response times and thoroughness of the responses you receive before you begin a project with an agency.

With communication, you want to know that your questions will be answered and that any questions about your job will be communicated with you. Otherwise, you may end up with a result that does not suit your business.

Budget

Budget is a significant consideration when choosing a creative agency to help your company. You want to find the right balance between expense and value provided to meet your company’s needs, which rules out some choices from the beginning.

Any brand related agency should be able to supply a project quote, strategy, and timeline before they begin. That way, your company does not receive any surprises along the way that affect your company’s budget.

A Design Agency with You in Mind

Finding the right design firm to hire in a global market can be challenging. However, Branddone is ready to deliver the project you need with the creative expertise from a branding agency you may not be able to find anywhere else.

Creativity

The Branddone team offers multiple creative experts who love helping companies like yours achieve their goals. Since we are a team and not a single designer, we are also better able to deliver complex solutions.

Our creativity ensures that your project will meet your needs and that we consider any potential problems. With our wide range of styles, we can also better deliver a branded experience for your customers, whether you are rebranding or launching a product.

Time and Budget Conscious

At Branddone, we understand the value of your timeline and budget. Our team will deliver a precise estimate and timeline before we start on your job, and we stick to those deadlines throughout the process.

We are also entirely budget conscious. Unless the scope of the job expands, we guarantee your project will be completed without requests for more funds or time. You can set your schedule based on ours.

Deep Market Expertise

Branddone has years of experience in a variety of industries. We have also perfected the process of understanding the current state of any market globally. Our broad yet deep expertise sets us apart from location or industry niched partners.

Our expert team members also specialize in distinct fields, so we can help with a wide variety of projects. We have graphic design specialists, artists, print media specialists, and more available to manage your needs.

Experience You Can Trust

We are an award-winning branding agency in multiple industries with a well-proven portfolio demonstrating our branding, packaging, web design, and marketing design firm. Our clients’ successes speak for us.

Our team will be happy to prove our experience as part of the process. We offer free pre-development with every project so you can see where we intend to take it before you sit down with our CEO.

Design agencies offer numerous services that could benefit your company. From brand development to web design, choosing an agency to entrust your company’s image to is a challenge, however, as many agencies cannot deliver what you need.

There are many things you can look for in a creative design firm to narrow the field of contenders. From experience to successful campaigns, you can figure out which agencies can deliver the quality project you expect on time and on budget.

Branddone offers the comprehensive services your company can use to become the #1 firm in your niche. We can create the ideal strategy for your company through branding, for which you will see a return on investment.

Whether you are branding your company for the first time or doing a rebrand, Branddone can help you create a memorable brand identity to serve as the foundation of your efforts. Our expert team manages everything, from logos to typography to brand voice.

Branddone began in packaging designer, and our packages are still some of the highest-rated in the business. We can help your company with a well thought out, industry appropriate option that matches your brand identity flawlessly, even if we did not create your brand.

Your website is your business’s digital home, and as such, it must be a representation of your company. Branddone creates websites that are functional, beautiful, and incorporate your brand into every detail. Customers will love the results.

Branddone also offers marketing design. This service turns your brand and the product you would like to sell into an eye-catching, creative advertisement series for multiple mediums. We tailor each plan to meet your needs, and can work with any medium, including print.

Book your consultation with our branding agency CEO today with FREE pre-development of your project today to see how we can help you.